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Small Business: SBA and W20 Group Present Final Social Media Webinar

Posted June 24, 2013 | Posted in Adult Services

Small business blog

SBA and W20 Group Present Social Media Webinar

Getting Started with Mobile and Location-based Marketing for Small Business

 

WHAT:          “Getting Started with Mobile and Location-based Marketing”

WHEN:          Wednesday, June 26, 2013 – 1 p.m. to 2 p.m. EDT (noon to 1 p.m. CST)

HOW:             Space is limited. Register at:  https://attendee.gotowebinar.com/register/5340871486020396288 

The maximum threshold for this webinar is 1,000 participants.  If you’re unable to participate, a link to the webinar will be furnished at a later date. 

*Editor’s Note:  A captioned version of this webinar will be available in two weeks at: www.sba.gov/social-media

The U.S. Small Business Administration and the W20 Group, a cluster of digital communications companies, will present Getting Started with Mobile and Location-based Marketing, the final topic in the five-topic social media webinar series.  The webinar will help small business owners learn how to engage social media savvy customers on the go through mobile marketing.

Buying online display and search ads can be expensive for small business owners, so narrowing the parameters of where and how to display ads can save money.  Mobile marketing can be an effective marketing tool for small businesses and a good way to stay engaged with customers.  Small business owners can use mobile search capabilities to identify and target customers and present them with ads not only based on their demographic data, but their zip codes and street addresses.

According to research, U.S. mobile spending—including ads on phones—rose 69 percent in 2012 to $6.7 billion and is expected to reach $10.46 billion this year.  Even Google has changed its main ad selling platform to accommodate mobile ad campaigns.  Despite the rapid growth in the mobile marketing industry, research shows that lack of strategy and associated resources continue to be a hindrance to businesses.  This webinar will help small business owners effectively navigate mobile marketing to create successful ad campaigns.

The webinar will cover:

  • The mobile landscape
  • Why is mobile important to your small business and customers
  • Where mobile fits in a marketing plan
  • How you should approach planning for Mobile
  • Mobile apps vs. mobile web
  • Types of mobile tools and tactics
  • Location based services
  • Mobile payment ( Square)
  • What are the five things you can do to engage in mobile right now